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Tradition and innovation become one at the Calvi Brambilla showroom, paying homage to the city of Milan and great Milanese figures from the world of design.

Signature Kitchen Suite has chosen Italy for its European market début, a country that has always been synonymous with style and a passion for food. In October 2020, the brand's first European showroom opened in Piazza Cavour, Milan, the international capital of design. The space is a new focal point in the city for lovers of food, design and innovation. Strategically located in a district of Milan that symbolises design and décor, alongside the Brera Design District and surrounded by some of the most prestigious brands in the industry, the new showroom extends over 1,100 m2, with three floors: ground floor, basement and mezzanine. The façade has 15 display windows facing Via Manzoni, Via Fatebenefratelli and Piazza Cavour, engaging with the world outside and connecting with the buzz of city life. The city also flows into the showroom, with interiors rich in details paying homage to Milan and great Milanese figures from the world of design.
Highlighting this strong connection with the city, Signature Kitchen Suite collaborated with one of Milan's most esteemed studios for the showroom interiors, Calvi Brambilla. They were charged with interpreting the synthesis of tradition and design in the kitchen and the home through original and refreshing architectural and design solutions.
The showroom is both a display space and a lively, active venue, integrated into city life, a hub from which to communicate and share the True to Food™ philosophy, an immense respect for food and its origins.

THE GROUND FLOOR / 01

THE GROUND FLOOR / 01

True to Design

On the ground floor, products are decontextualized in an environment inspired by a modern art gallery. Tradition is visually represented through connection with natural elements: large rocks are positioned alongside the appliances, creating a unique juxtaposition. This contrast is accentuated by pink lacquered metal elements that evoke the marble of the Milan Duomo, sculptural monoliths that represent innovation.

THE GROUND FLOOR / 01
THE GROUND FLOOR / 02

THE GROUND FLOOR / 02

True to Design

At the entrance, there is a large black wall. Using an arrangement of LED screens, integrated appliances that fit seamlessly into the structure with their clean lines, and design objects typically found in the kitchen environment, it presents the brand philosophy and its three key words—food, design and smart—creating a truly engaging artistic installation.

THE GROUND FLOOR / 02
THE GROUND FLOOR / 03

THE GROUND FLOOR / 03

True to Design

Finally, there is a large area dedicated to show-cooking: an island as the stage, in a kitchen with an extremely minimalist design, featuring white ribbed glass and profiles in pink steel, allowing the appliances to take centre stage.

THE GROUND FLOOR / 03
04 / THE BASEMENT

04 / THE BASEMENT

True to Smart

The ground floor and basement are connected by a statement spiral staircase and a bold video wall, which covers the entire wall and converges with the large lobby on the lower floor, rendered completely in steel, the main component of our appliances. This is a double-height space, celebrating the True to Food™ philosophy, focused on respect and passion for food.

04 / THE BASEMENT
05 / THE BASEMENT

05 / THE BASEMENT

True to Smart

Via the stairs, passing through the lobby, you arrive in a domestic environment, imagined as the home of a gallery manager, and a space that is more similar to a theatre set than an interior design project. There are no clear-cut divisions between the spaces, but rather they are suggested through architectural and graphic devices: each room has a specific colour, defined with a tone-on-tone look.

05 / THE BASEMENT
06 / THE BASEMENT

06 / THE BASEMENT

True to Smart

In the basement, Signature Kitchen Suite hosts several products of other Group brands: LG Signature, LG Objet and LG ThinQ, demonstrating LG's ability to offer smart solutions across all domestic sectors. Paying homage to Milan, the design capital that hosts the showroom, there are exclusive interior pieces from Milanese designers, including Achille Castiglioni, Franco Albini, Angelo Mangiarotti and Luigi Caccia Dominioni.

06 / THE BASEMENT
07 / THE MEZZANINE

07 / THE MEZZANINE

True to Food™

The more functional area of the showroom, the mezzanine, is dedicated to the Food Academy, the beating heart of the project. This space hosts the cookery courses and other activities connected with the love of food in all its forms and organised in collaboration with Andrea Vigna, the chef chosen by Signature Kitchen Suite as our Food Experience Director.
The showroom transforms into a hub to communicate and share the True to Food™ philosophy.

07 / THE MEZZANINE

Information and contact details

where to find us

via Alessandro Manzoni 47, angolo Piazza Cavour - 20121 Milan, Italy
Tel. +39 02 50020793 - Email: showroom@signaturekitchensuite.it

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our opening hours

Monday to Friday, 10:00 a.m. until 7:00 p.m. Closed Saturday.
Guided visits by appointment.

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