The Signature Kitchen Suite showroom in Milan is the only space in Europe that houses and displays the LG SIGNATURE OLED R, the world’s first rollable TV.

By choosing to display the TV here, LG is introducing their integrated luxury products to the Signature Kitchen Suite showroom — a major showcase in the heart of the city of design as well as a lively and dynamic location.

Video afspelen

The world’s first rollable TV.

Unique aesthetics and unprecedented functionality.

LG SIGNATURE OLED R has redefined the concept of television sets with a shape-shifting design that is only possible thanks to OLED technology. There are three different viewing modes — Full View, Line View and Zero View — depending on what you need in the moment.

Winner of the CES 2020 Innovation Awards (Best of Innovation – Category: Video Displays), the LG SIGNATURE OLED R also represents a real turning point for the future of interior design, transcending the need for a dedicated space for an object that plays such a key role in socialising at home.  

Exclusive and revolutionary, the LG SIGNATURE OLED R is a triumph of engineering and design that brings user experience to the fore.